Okay, here is a tip that makes "cents". Link to popular websites that are already recognize by search engines. This will up your PR(page rank) that will give you noticed by search engines and generate more free traffic for you.
Link to a site that are relevant to your website. You want this because it will give the visitor a reason to click on your link. Making them a visitor that want to find you. And a visitor that wants to find you is a visitor that wants whatever is on your site. Which will make you more money and a better conversion rate.
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